Appropriating and Recontextualizing Google Image Search Results

Part 1 of an article I wrote for jewishinstlouis.orgEvery art student learns about the fair use principle, granting us permission to use any image in our artwork as long as we transform it so that it conveys new meaning.  But beyond that all-encompassing definition, we don’t know what transgressions, if any, we are actually committing.Recently in the news is the preemptive lawsuit artist Shepard Fairey filed against the Associated Press. According to Fairey the AP threatened to sue him unless he pays royalties for the image that he used as source material for his now famous campaign poster of Barack Obama. Fairey argues that he is protected by the fair use principle. He claims that his intention was not to reproduce any particular image,  but instead was to capture a specific gaze representative of the ideas of hope and change.In an interview on NPR, Fairey declared he was going forward with this suit on behalf of all artists, the thousands of artists that created their own campaign images in the same grassroots manner, pulling images from the web in support of the message of hope, change and a new administration in Washington.

screen shot of: first page of google image search results for "Barack Obama"

I am fascinated by Fairey’s implication that the process of appropriating and re-contextualizing Google image search results might be considered a grassroots action. As an artist, I frequently use images that that I find on Google. Like Fairey suggested, my motivation for using these images is to highlight the search itself, not the derivative image.Perhaps then, these cyber Robin Hoodian actions—using and transforming Google image search results—are capable of changing the structures that control the dissemination of information. After all, the order that information appears in Google searches is determined by the amount of people searching any given topic. And as a result of the Fairey’s appropriation, his campaign poster may be forever linked to Obama’s presidency.

email from President Obama

Obama’s popularity can be credited to his skillfully constructed presidential campaign that effortlessly linked his name to hope.  I was quick to jump onto Obama’s online campaign message of hope.   Like many others, I subscribed to his twitter, facebook, and YouTube pages. I now get weekly emails from him and I even have a blog on his site…

A Response to a Response to a Response

[youtube=http://www.youtube.com/watch?v=359HwupsY1s]This is the Jack McBrayer ResponseTo the Internet ResponseTo the Republican ResponseTo the President's Address to Congress[clearspring_widget title="Late Night with Jimmy Fallon - The Jack McBrayer Response To The Internet Response To The Republican Response To The President's Address To Congress" wid="4727a250e66f9723" pid="49a664282cffce66" width="384" height="283" domain="widgets.nbc.com"]Bobby Jindal Or Kenneth From 30 Rock?

Hope in the STL POST

Article from the ST. LOUIS POST-DISPATCH

'Hope' springs anew for Washington University grad students

November 19, 2008 -- Carianne Noga, a graduate student of art at Washington University, ties tags of hope onto a sculpture outside the University City Post-Office. Noga and fellow student Maya Escobar started soliciting people's hopes to place on the sculpture. (Christian Gooden/P-D)By Margaret GillermanST. LOUIS POST-DISPATCH11/29/2008UNIVERSITY CITY — Georgia O'Keeffe found inspiration in the light and shapes of New Mexico. Mary Cassatt found hers in mothers and children. Maya Escobar and Carianne Noga, two graduate students at Washington University's Sam Fox School of Art and Design, found inspiration for their latest project from the long lines on Election Day at a Ben and Jerry's ice cream shop in the Loop.There, on the sidewalk outside the shop, which was giving away scoops of ice cream to voters, the two women felt excitement and hope among voters. They said they found that same feeling across the street in the long line of voters waiting to vote at the Loop polling place."We wanted to continue that moment and not let it peak out," Noga said.Before the polls closed, they had begun to create their "I hope…" project.They first staked out a site: outside the University City Post Office at 561 Kingsland Avenue.They then provided people with bright red tags and paint markers for them to write down their hopes for a better future.The tags then are affixed to a permanent lattice wood sculpture already on site outside the Post Office."As difficult as it can be sometimes to voice our wishes and dreams, it can be strengthening," the artists say in explaining their mission. "We can be reminded of the rest of the world outside our own immediate concerns. In this period of great change and near infinite possibilities, it is time for us to voice our hopes."While the project is for all people, Escobar said it holds special meaning for young people."This is our moment to make a difference for our communities," Escobar said. "We need to be aware — of our national situation, of the economy."Many of the hopes expressed — most recorded anonymously — so far are noble and universal: "I hope for world peace" and "My hope is that hate is no longer."Some of the hopes are personal. "I hope to not fear death," wrote one.Others have a distinctly political bent: "I hope we get out of Iraq and don't go to war with Iran." And some are just fun, like the person hoping for "chocolate cake for dessert ..."A University City police officer named Hope — Reginald Hope — shared with them his own hope: for safety for police officers. A fellow officer was killed while on duty near the Loop last month.Washington University Chancellor Mark Wrighton gave his hope and "wishes for better health and greater prosperity for all."The artists also are encouraging people to submit their hopes online at togetherwehope.com.The existing sculpture outside the post office was designed in 2005 by an undergraduate architectural design studio taught by Carl Safe in the Washington University School of Architecture. University City resident Ethel Sherman had asked Safe to help create a sculpture in memory of her husband William Sherman, a Washington University biochemist who died about five years ago."It's strong like Bill and peaceful and quiet," she said. Sherman said she's thrilled about adding "I hope..." to it."This is an exciting time of change and hope," said Sherman, a retired psychologist and teacher who worked for 10 years at the Loop's Craft Alliance.The artists, both 24, come from family traditions of public service and political idealism."I grew up under the table of political meetings," says Escobar, remembering her childhood in Chicago. "My friends and I formed our first political organization when we were 11 — Students Against Child Oppression — on behalf of children in sweatshops in Mexico."Her mother is a school nurse, and her father, an educator, hosts a radio show in Chicago called "Si, Se Puede," which means "Yes, We Can." The program has been around since 1996.Noga grew up in the Washington, D.C., area and in Georgia. Her father is a psychiatrist at a state hospital, and her mother is a library director.Both artists are second-year graduate students in the two-year master's of fine arts program.The project will remain up through January. Later, the tags can be relocated to other sites and the online site will remain.University City has embraced the "I hope ..." project, according to city manager Julie Feier."It's an inspiring project," she said.

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