Escobar-Morales as AMerican MEdia Output at the Painted Bride Art Center in Philly. Join us for 1st Friday on 10/5.Acting as designers, distributors and promo models, Escobar-Morales established an online marketing and brand design agency called AMerican MEdia Output. The ad campaigns for Public Airways and Welcome to Arizona are inspired by recent news related to proposed immigration legislation in the US. Blurring the line between performance and reality, AMerican MEdia Output asks viewers and participants to imagine the economic and social consequences of laws like SB1070 through the framework of advertising. AMO is based online at AMericanMEdiaOutput.com and has disseminated their advertising over the internet using various social media tools such as Facebook, Twitter, and YouTube. Most recently, the AZ Welcome Girls hit the streets in San Antonio, TX to promote Arizona tourism by offering participants a cold drink of "Welcome Water."
There is one specific image that I have never been able to remove from my mind: an image of a Guatemalan solider pointing a gun at the belly of a young pregnant woman. Ironically, I have no recollection as to the source of that specific image. Part of me wonders if that image even existed, or if it was a confabulation of my youth, created in response to the countless stories of political massacre in Guatemala that my father described to me on a regular basis.The Power of ImageRecently I attended a symposium on Architecture, Art and the Experience of Blackness, where I was greatly moved by the words of Hamza Walker, who serves as the Director of Education and Associate Curator for the Renaissance Society at the University of Chicago.In an effort to outline “blackness” or the “black experience”, Walker alluded to the profound impact of the publication of the casket-side Emmett Till photos in JET magazine.The Till incident began with the brutal beating and murder of an 11yr old boy, whose only crime was whistling at a white woman. In a surprisingly high profile trial the two men accused were almost immediately acquitted by an all white jury. The boy’s grieving mother insisted on an open casket funeral so that the world could see what had happened to her beloved son.Walker said, that the media transmission of these transgressions confirmed the collective understanding shared by African Americans that this treatment was the reality of the judicial system. If they were to ever “compromise the integrity of a white woman” what happened to Till would happen to them.Is exposure to explicit images of human brutality the proper way to insure that these incidents do not repeat themselves?How many times have we seen the same iconographic holocaust pictures?But do we know who is in these images and what is taking place?Has seeing the same images a million times done anything the stop the Iraq war or prevent genocide in Darfur?Perhaps the issue comes down to the dissemination of information to young people. Without providing a proper context for the interpretation and dialogue surrounding these explicit images, the depicted incidents become far removed from our lives, and we become numb to their reality.Why a Coloring Book?Coloring Books, emerged in the United States a part of the movement towards the “democratization of education”. They are commonly utilized in popular education models as, accessible teaching tools for often illiterate audiences.This coloring book provides the platform for the introduction and the critical re-evaluation of social movements the context in which they occurred, and the individuals who have preserved and made a major impacts upon the world.